Effective IP management is a challenge for many companies. Data is often stored in different systems or scattered in Excel spreadsheets, responsibilities are unclear and there is no up-to-date overview of the trade mark or patent portfolio.
With modern AI-supported tools, this situation can now be fundamentally improved:
Companies can set up their own IP dashboard that creates strategic transparency - and thus supports the requirements of modern IP standards (e.g. in accordance with DIN 77006).
We show how such a dashboard works, what advantages it offers and why SMEs in particular benefit considerably from it.
WHY AN IP DASHBOARD?
More clarity, better decisions, less risk.
Every day, companies make decisions in which intellectual property plays a role - in marketing, product development, management or in the legal department.
Without a structured and easily accessible presentation of the portfolio, the following problems quickly arise:
Lack of transparency regarding the scope of protection and risks
Duplicate or inefficient registration strategies
Conflicts or expiry dates recognised too late
Inadequate internal coordination between marketing, R&D and management
A dashboard solves these problems by makes all relevant IP information comprehensible, visual and centrally accessible.
HOW THE FLORENUS IP DASHBOARD WORKS
(and why it can be implemented so quickly)
Today, AI-supported data processing makes it possible to automatically merge publicly available register data (e.g. DPMA, EUIPO, WIPO) and internal company data.
The result is an interactive dashboard consisting of several modules - each with a clear practical effect:
1. portfolio overview
Which brands or product families are there actually?
This module shows at a glance:
all brands and brand families
Number of registrations
Countries / Offices affected
Overview of classifications
Advantage:
It leads directly to greater transparency throughout the entire company - a central principle of DIN 77006 („Transparency & traceability“).
2. status widget (active vs. expired)
How many property rights are active - and how many are no longer active?
A clear status analysis helps to set priorities:
Is protection about to expire somewhere? Are there unexpectedly many expired registrations?
Advantage:
Supports the proactive monitoring of an IP portfolio - another key point of the DIN standard („Monitoring & Evaluation“).
3. global coverage (world map)
In which regions is the trade mark protected?
The world map shows visually in which continents or countries active trade mark registrations exist.
Advantage:
A strategic basis for market decisions - particularly valuable for management and marketing.
4. timeline per brand
How long has the protection been in place and how has it developed?
The timeline makes this clear:
when a trade mark was registered
how their protection status has changed over the years
whether there is a need for action
Advantage:
Facilitates long-term planning and portfolio maintenance.
5. coverage matrix
Where are there gaps? Which fields are particularly important?
The matrix combines countries and classifications - and shows:
where protection already exists
where protection has leaked
where there are strategic gaps
Advantage:
Ideal for preparing strategic decisions and budget planning.
WHY NOW?
AI makes this possible - fast, scalable, customised**
The speciality:
The development of such a dashboard today requires No more month-long projects, but can thanks to AI automation:
in few days be built up,
be customised to the company's processes,
updated live with new data.
This gives companies a tool that was previously only available to large IP departments or law firms - but can now also be used efficiently by SMEs.
Conclusion
Use this method to find the right representative based on objective patent data - not on gut feeling.
AI does not replace personal counselling, but offers an efficient, comprehensible starting point for well-founded decisions when filing a patent application An IP dashboard creates the basis for modern, strategic IP management
A customised IP dashboard:
✔ Creates transparency
✔ Improves cross-departmental collaboration
✔ Strengthens the strategic management of the portfolio
✔ Reduces risks
✔ Supports the implementation of IP standards (e.g. DIN 77006)
And thanks to AI-supported data processing, it can be developed faster and more efficiently than ever before.
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