
Using AI to extract new market and competitive insights from brand data
AI-powered market monitoring helps companies identify new competitive activities at an earlier stage. Particularly valuable sources of data include, for example:– WIPO Madrid Monitor Update files: https://www.wipo.int/madrid/en/gazette/– EUIPO API: https://dev.euipo.europa.eu/ These show which trade marks competitors are applying for, which products are in the pipeline, and in which markets companies intend to operate. Companies usually monitor their markets using traditional

