Deutsche Post DHL has been offering customers carbon-neutral mail, parcel and express delivery since 2006. Customers who take advantage of the GoGreen delivery services are guaranteed that the emissions generated by the transport, warehousing and handling of their items are fully offset through contributions to internationally recognized climate protection projects around the world. Deutsche Post DHL has transported a total of 2.365 billion climate-neutral shipments in 2013 (previous year: 2.415 billion).
Additionally, the SmartTruck program by Deutsche Post DHL aims to provide radio frequency identification (RFID) and a completely new type of route planning software to navigate tranport vehicles away from inner city traffic jams. In a pilot project developed last year 2013, a number of SmartTrucks were deployed on Berlin’s roads enabling Deutsche Post DHL to achieve greater precision in pick-up and delivery.
In this context, Florenus organised an ideation workshop together with DHL with the goal to identifying and developing further technology ideas, which could strengthen DHL’s GoGreen and SmartTruck technology areas.
The ideation workshop was based on a combination of Brainwriting and Brainwalking methodologies:
Collection of new ideas related to identified technology/solution areas or for the whole system
Recommendation from Florenus: identify white spot areas close to strong positive trend areas
Exchange of ideas in order to:
Trigger new ideas derived from others‘ ideas
Trigger completely new ideas
Combination with Brainwalking, in wich participants are up and moving
Ideas posted around the room for everyone to see and read
Combination of „ideas around the original idea“ with „out of the box ideas“
Combination can lead to unconventional and ultimately breakthrough ideas
Furthermore, DHL mandated Florenus AG to commercialize its patent portfolios in the areas of greenhouse gas emissions measurement and transport’s route optimization, represent the interest of DHL in selling or licensing such technologies.